Sometimes people complain about something they only partially understand, whether it’s politics, the music industry, the mystery of the pyramids, what “DVD” stands for, etc. “If they can land a man on the moon, blah blah blah…why do they have to lip sync Hee Haw?” They are not specialists so their arguments don’t hold as much water as someone who really knows what they are talking about. And I do this too. I’m sure that people who know more about marketing and packaging think I’m some dumb hayseed who knows nothing about government regulations and selling things. (They are right.)
However, I can’t possibly understand the label above, taken from a diner on a recent trip to Ohio. Even admitting my ignorance of marketing laws and licensing, and knowing that some subtleties of labeling exist, how can something contain milk and also be non-dairy? Sometimes just opening my eyes to peep at product labels, or going shopping at Kroger, is a deeply unsettling experience.
3 Mulligans 
Here’s a good’n to drive you insane: A package of beef jerky I ate the other day actually said “minimally processed.”
Right. As if there is a cut of meat that is the jerky cut. Let’s see, there’s the round, the sirloin, the brisket, oh and don’t forget the jerky.
I’ve got a whole post coming up about a jerky store billboard but I have to go out driving to get a picture of it.