Among all the choices of facial tissue, plain old Kleenex has always been my favorite. It doesn’t feel washcloth-thick, has no hidden lotions or vitamins, and I don’t have to worry about getting enough action from some mysterious anti-viral, moisture-activated middle layer. But recently its packaging changed.
I expected that tiny white trademark star to lead me to an explanation on the back, but all I found was this:
“Thicker and more absorbent” seem like tangible improvements, but Sneeze Shield®? It’s not even implying that its use acts like a shield against sneezes, it states “with,” almost like it’s a separate thing. Or, maybe each individual tissue comes with its own accompanying sneeze protector? In an email here’s the company’s response to me asking, “What is Sneeze Shield®?”
“Sneeze Shield® is a special technology in all Kleenex® Tissue that helps reduce the amount of wetness that can get on hands. It creates a shield to help minimize wetness from leaking through the tissue, while maintaining the extraordinary softness of KLEENEX® tissue.”
“This is a technology that we have been using for several years, but we have just recently begun to indicate this on the outer packaging. Boxes that now advertise this on the labeling contain the same soft yet strong KLEENEX® tissues that you know and love.”
3 Mulligans 