3 Mulligans

I love hearing weather reports during the summer. In a matter of minutes we go from temperatures in the 90s to “weather in the triple digits.” 90-degree weather is hot but no one ever calls that “double-digit heat.” However, when it’s 97 degrees and expected to raise just 3 more, it’s time to break out the “triple digits” and erase all those numbers falling between 100 and 999. Just like in retail when comp sales (sales comparative to the previous year) are reviewed. In weekly conference calls individual stores, districts, and regions get reminded of their performance — this store was up 5%, that store 7%, but store #271 reported double-digit comps (11%) for the third week in a row. Hooray!